Part-Time Ads Specialist
Brandi Herrman Communications (BHC) | Remote | Part-time on Contract (approx. 10 hrs/week)
At BHC (Broadcast. Highlight. Connect.), we help organizations share meaningful stories that move people to action. Our clients include nonprofits, economic development organizations, and purpose-driven businesses working to strengthen communities.
We’re looking for a Part-Time Ads Manager who can combine technical advertising expertise with strategic thinking to help our clients reach the right audiences through effective digital campaigns.
This role blends campaign strategy, technical tracking, and creative collaboration across platforms like Google and Meta.
What You’ll Do
- Campaign Strategy & Audience Targeting
- Develop and manage paid advertising campaigns aligned with client goals
- Identify audience segments using geographic, demographic, and behavioral targeting
- Conduct keyword research and targeting for search campaigns
- Translate business needs into effective ad strategies
- Platform Management
- Manage campaigns in Google Ads and Meta Ads (Facebook & Instagram)
- Monitor performance and optimize targeting, budgets, and creative
- Ensure campaigns follow platform best practices and media specifications
Tracking & Technical Setup
- Implement and maintain conversion tracking using Google Tag Manager and platform pixels
- Test and troubleshoot tracking setups to ensure accurate reporting
- Support tagging, code implementation, and campaign integrations with client websites
- Creative Collaboration
- Work with writers and designers to develop effective ad copy and media
- Ensure assets meet platform specifications and performance standards
- Help connect messaging, targeting, and creative strategy
Privacy & Compliance
- Ensure campaigns follow advertising platform policies and privacy standards
- Maintain awareness of evolving tracking, consent, and data security requirements
What We’re Looking For
Required
- Experience managing Google Ads and Meta Ads campaigns
- Familiarity with Google Tag Manager and conversion tracking
- Strong understanding of audience targeting and keyword strategy
- Ability to analyze campaign performance and optimize results
Nice to Have
- Experience with Google Analytics or reporting tools
- Knowledge of A/B testing and landing page optimization
- Experience working with nonprofits or mission-driven organizations, including the Google Ads Grant
Why Work With BHC
We believe communication should serve people and strengthen communities. At BHC, you’ll collaborate with a thoughtful team focused on strategic storytelling, clear communication, and meaningful impact.
How to Apply
If you think BHC is a good fit for you – and you’re a good fit for us – please send a resume as well as a list of certifications and trainings you’ve completed within the past two years. In your email, please provide a situation where you utilized Google Ads, Google Analytics andTag Manager to create a comprehensive view of a customer journey. Send info to: br****@***********an.com.
